Bright Pattern, a provider of next generation cloud based contact center software, recently announced that it has collaborated with thinkingVoice, a provider of a cloud based campaign management platform, to develop a new cloud-based solution that implements a new model for real-time lead qualification and regulatory compliance.
Leveraging thinkingVoice’s self-service lead management engine and Bright Pattern’s next generation cloud based contact center software, the combined solution is designed to provide lower lead sourcing costs and higher quality leads for education, mortgage, insurance and eldercare services industries. The solution will also ensure strict adherence to applicable regulations governing the lead supply chain.
In a statement, DC Cullinane, founder and CEO of thinkingVoice, said, “We are deeply embedded in the supply chain, working to establish and sustain best practices around lead qualification, value enhancement and agent workflow. We’re realizing significant operational efficiencies that benefit the entire ecosystem of marketers and advertisers, all of whom need high quality leads to scale their business.”
Scott Evanson of Smart Rhino Labs, a digital marketing agency, added, “Working with service providers or call centers who have the ability to ingest customer information in real-time helps both advertisers and marketers to monetize customer inquiries more efficiently. It also helps validate the data that agents dial to ensure they are in compliance with government regulations.”
This development follows shortly after Bright Pattern and Zingaya announced the availability of a similar integrated solution that combines the functionalities of Bright Pattern’s ServicePattern with Zingaya Web-call to enable cross-channel customer experience. The integrated solution charges up sales interactions by allowing website visitors to easily connect to a sales representative at a contact center. This feature helps retailers to increase online sales conversions and reduce abandoned shopping carts, thus increasing sales.
Edited by Blaise McNamee